In his book Traction, author Gino Wickman paints detailed pictures to help get messages across on how to focus your business. One in particular stands out, “a mother, her young son, and their donkey are taking a long journey through the countryside. The mother is riding the donkey with the son walking alongside as they enter a village. All of a sudden, the village people gather and start stoning them. The pair run away and manage to escape. The mother is dumbfounded, and as they approach the next village, she thinks, “Maybe they thought it was inappropriate to have the son walk,” so they switch places and prepare to enter. But once again, they’re stoned by the village people. At a total loss, she thinks, “maybe it’s the donkey. Maybe they worship donkeys in this country.” So before entering the next village, they decide to pick up the donkey and carry it, but it proves so heavy that as they cross a bridge, the donkey falls over the side, lands in the river, and drowns. Moral of the story?
“IF YOU TRY TO PLEASE EVERYONE, YOU’RE GOING TO LOSE YOUR ASS.” [3]
-Wickman
There are endless ways to grow your wealth with real estate: flipping, whole selling, BRRRR, investing with others etc. Find what interests you. Podcasts, books, YouTube, friends/mentors have all guided us at some point. This quarter Belz Living is formalizing our core values and core focus. We are at a point where we have to start outsourcing daily tasks to free time up to continue to grow our business. Wearing every hat of the business is an unsustainable model. I realize you may not be able to afford the overhead of a team, so focus on finding your next deal. Get more doors under your belt to help carry the costs of your growing business. Build a business so if you leave for an extended period of time, it is better when you come back. Work on your business, not in your business.
3. Wickman, Gino. Traction. Dallas, BenBella Books, Inc, 2011.
